Dr. Olivia Green
PhD in Marketing from the University of Manchester, UK
Education Qualification: PhD in Marketing from the University of Manchester, UK.
Subject Paper Expertise: Consumer Behavior, Brand Management, Digital Marketing Strategies, specializing in the study of consumer purchasing decisions, brand development, and the impact of digital channels on marketing.
Academic Paper Expertise: Marketing analytics, consumer segmentation, digital branding, focusing on the use of data to understand consumer behavior, creating personalized marketing campaigns, and enhancing brand presence across digital platforms.
Work Experience: Marketing Director at a leading UK-based multinational company, providing expertise in consumer insights, brand strategy, and digital marketing, conducting research, and advising businesses on effective strategies to drive brand awareness and customer engagement.
